By Admin

Two gold awards for Willson & Brown in Superstar Deutschland 2014 competition

The 5^th and the 6^th of November saw the 21^st annual Deutschland Superstar – the most prominent competition for the German POS industry. The jury judged a total of 84 solutions, giving out nearly 40 prizes.

The displays submitted by Willson & Brown won two major awards. Both productions were designed for Diageo Polska Sp. z o.o. within the ‘Iconic Visibility’ promotional strategy. The first one combines two different brands of whisky – Johnnie Walker and Bushmills where the designers found a way to reach the two different target groups together in one design, by presenting the products side by side. The other winning display was created for Captain Morgan, the main objectives were both to increase the awareness of the brand and the taste of rum itself.

Our awarded displays:

We would like to thank everyone who contributed to our mutual success.

All winning displays can be seen here.