Willson & BrownWillson & Brown

Willson & Brown is a leading Pan-European POS business with an impressive track record of designing, creating, installing and supporting POS programmes in the cosmetics, beverage, FMCG and consumer electronics sectors. Established in 1995, we now work in more than 65 countries around the world and employ over 900 staff. We pride ourselves on delivering a local service to our clients – our people use over 10 different languages every day. In 2018 Willson & Brown was acquired by Array Marketing. 

ATTRACT

First impressions count. 0.2 secs is all you’ve got to grab a shopper’s attention so well designed point of sale is crucial to stand out in a crowded market.

INTEREST

Arousing any shopper’s interest is all about your brand image. Connecting with them and sparking interest means they’ll want to find out more.

CONVINCE

It’s a fact – only 5% of buyers are brand loyal in any one category. So your brand must connect with your customer to help them to make the right choice.

ACTION

We understand customer behavior. We focus on the shopper – creating the right environment, removing any barriers so there’s no hesitation when it comes to purchase.

OUR SPECIALISMS

Delivering solutions to meet our clients’ diverse needs over the years means that we have developed expertise and experience in creating a wide range of POS materials. We currently work in four key sectors – cosmetics, beverage, FMCG and consumer electronics, producing a wide range of bespoke shop-in-shop installations, permanent floor stands, counter top units and promotional materials.

RETAIL MARKETING EXPERTISE

A deep understanding of shopper behavior means we create effective and imaginative solutions that attract, interest, reassure and ease the path to purchase.

COMPLEX PROJECT MANAGEMENT

Our robust end-to-end service combines global reach with local knowledge. We oversee all aspects of any project from briefing and development through to production, installation, and after sales.

WIDE RANGE OF SOLUTIONS

We have a diverse product portfolio including shop-in-shop, temporary and permanent displays, stands and shelf merchandising systems that guarantee full coverage of each POSM campaign. We also provide a comprehensive range of store equipment for different purposes.

IN-HOUSE PRODUCTION

We pride ourselves in our high quality, well-equipped production facility guaranteeing technological excellence, high quality, as well as speed to market.

700

employees

1700

projects in the last 12 months

23000

m2 of purpose built factory

50

plus markets with W&B products

OUR LATEST PROJECTS

Explore the unique story of each solution.
LOT – Business Class and Economy check-in desks at Warsaw Chopin Airport
Our latest projects
LOT – Business Class and Economy check-in desks at Warsaw Chopin Airport
Johnnie Walker & Bushmills Shop in shop
Our latest projects
Johnnie Walker & Bushmills Shop in shop
Manhattan Beauty Bar
Our latest projects
Manhattan Beauty Bar

OUR WORK PROCESS

Our team consists of professionals from various disciplines to ensure the highest quality at every stage of project implementation
and realization. Each project team is led by a dedicated Account Manager, Project Manager and Production Engineer.

BRIEFING

We interrogate client briefs – we question them, and use retail insight to inform our creative solutions.

DEVELOPMENT

Our team of over 70 Creative Designers, Design Developers, Engineers and Graphic Designers offers a full design service from conception to production. Developing and engineering production solutions that stay true to the original idea is always one of our measures of success.

PROTOTYPING

Our prototyping expertise and facilities are second to none.  We believe that paying attention to every detail at this stage of the process is time and energy well spent.

PRODUCTION

Our 23,000 m² (250,000 ft²) purpose built factory in Warsaw is the most comprehensive, vertically integrated production operation in the European POS industry. As you’d expect, we have adopted modern production management practices and lean manufacturing processes throughout our operation. We have also invested heavily in state-of-the-art machinery as well as the on-going training and development of our production staff.

LOGISTIC

We have a trusted network of logistics operators who help us deliver the highest level of customer service and on-time delivery. We pride ourselves in being able to offer an installation and after sales service that is second to none.

Advanced technical development and production

Value engineering is a fundamental element of each project we undertake. Our multi-disciplinary teams use the most effective materials, technologies and production methods with no compromise on function or value objective for the client.

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WE INNOVATE

Innovation isn’t just about creating unique products or new functionality. We passionately believe that innovation should apply to all levels of the creation and production process meeting the needs of the market through the most creative solutions.

IDENTIFYING THE AREA
FOR IMPROVEMENT

BRAINSTORMING,
RESEARCH & DEVELOPMENT

PUTTING IDEAS
INTO ACTION

OUR LATEST AWARDS

We’re really proud to receive international recognition of our work. In recent years we’ve been proud to win many of the highest prizes in many prestigious annual awards for our industry.
WB_last_awards_POPAI_CE_2016
POPAI Central Europe 2016

One award
WB_last_awards_PP_2014_sq
POPAI Awards Paris 2016

Five awards
WB_last_awards_POPAI_UK_2015
POPAI UK & Ireland Awards 2015

Two awards

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Willson & Brown HEAD QUARTERS