Another huge success for Array at the POPAI Paris Awards! This time, GOLD statuette was awarded for the Nespresso Reviving Origins Project in Food & Drink category.
Inspired by the naturalness of regional product, the entire Nespresso line emphasizes the inseparable bond between human and nature. The campaign is based on support for local suppliers by sourcing the best quality ingredients from responsibly managed crops. It responds to a growing consumers’ rush for transparency and authenticity amidst FMCG goods and choices. In addition, the campaign is supported by a unique design and large, easily replaceable graphics.
Congratulations to everyone who worked so hard on this award-winning project.
Our awarded project:
Nespresso Reviving Origins
POPAI Gold Award
Category: Beverages
Client: Nespresso
