By Admin

Fantastic awards success at POPAI CE

We are delighted to announce that two of our recent client projects have been presented with category awards at POPAI Central Europe 2015. POPAI is the global not-for-profit trade association for the in-store marketing industry, so these awards are particularly gratifying as it means that our work is being recognized by our POS peers.

Thank you to everyone who worked so hard on these projects which are worthy winners of these awards.

Johnnie Walker-Smirnoff

Alcohol & Tobacco Category Award Winner

Our latest work for Diageo is a wonderfully creative and striking 360° floor stand which showcases the distinct characters of the Johnnie Walker and Smirnoff brands and taps into their current marketing activities. Johnnie Walker’s ‘Joy Will Take You Further’ yacht reflects a luxury lifestyle in which people live life to the full. Smirnoff’s live music festival theme complete with spotlights and loud speakers reflects the brand’s younger, more party-orientated consumer. The stand commands shoppers’ attention and encourages them to interact by taking selfies and posting them to the brands’ Facebook pages.

Our awarded display:

Pilsner Urquell

Prototype Category Award Winner

Pilsner Urquell was the first to brew pilsner beer and is therefore justly proud of its 170-year heritage and the fact that even today, its beer is still made using traditional methods and the original 1897 recipe. Our POS stand was designed to reflect these key brand messages and achieves this in part by incorporating carefully selected materials such as wood and copper. Shoppers are attracted to the stand by a highlighted topper and by two wooden barrels which use illumination and product display areas to showcase original Pilsner bottles and custom-made glasses. The stand has been designed to showcase the beer in a range of bottle and kegs formats and to allow for easy replenishment of each type. It also provides space for a range of branded accessories such as eye-catching flip-top bottles, openers and serving trays.

Our awarded display: