Our latest work for Diageo is this wonderful 360° floor stand which showcases the distinct characters of the two brands and taps into their current marketing activities. Johnnie Walker’s ‘Joy Will Take You Further’ yacht reflects a luxury lifestyle in which people live life to the full.
Smirnoff’s live music festival theme complete with spotlights and loud speakers reflects the brand’s younger, more party-orientated consumer. The stand commands shoppers’ attention and encourages them to interact by taking selfies and posting them to the brands’ Facebook pages.
