We have been looking into the increasing popularity of musical festivals, and what amazing untapped marketing potential exists there.
The number of festival visitors in the UK grew by over one million in the three years between 2012 and 2016, from 2.79 million to 3.9 million, with 60% aged 30 years or younger.
Source: Statista
Foto: ‘Perfume A Sensory Journey Through Contemporary Scent’ by Julia, Courtesy Somerset House
The exhibition, A Sensory Journey Through Contemporary Scent, was held at Somerset House in London (21st June – 7th September), and was an olfactory journey that explored ‘perfumer provocateurs’ who have worked on their palette of ingredients to formulate original and daring scents which assault your senses.
Our latest work for Diageo is this wonderful 360° floor stand which showcases the distinct characters of the two brands and taps into their current marketing activities. Johnnie Walker’s ‘Joy Will Take You Further’ yacht reflects a luxury lifestyle in which people live life to the full.
Willson & Brown are proud to be a strategic Partner of Design Thinking Week (2nd to 8th November) which has been devised to show the powerful impact of design thinking on the development of innovative products and services.
Through a series of workshops participants will be introduced to DT methodologies such as analyzing users’ actual needs, prototyping, testing and defining success in order to help them create their own innovative solution.
The week will culminate in the Design Thinking Evening at Warsaw’s University of Technology’s Centre for Innovation and Technology Transfer.
Willson & Brown is proud to have been a strategic partner at Warsaw’s 3rd Cosmetic Forum, an event devised especially for people working in the cosmetic and chemical industries. The Forum, which is a mixture of trade fair and industry conference, took on 21st October with the aim of improving business relationships between retailers, brands and companies offering services and products in the cosmetics sector. Read more