The rise in interest in all things Halloween can’t have escaped many people’s notice. The latest figures from Mintel forecast Halloween spending to rise by 5% to £420m from £400m in 2017 (up from £310 million in 2016).
Several years ago, Bourjois launched a range of mini products. I worked on the merchandising and really both the products and creating imaginative ways of displaying them. By their nature, minis are small & fiddly – but fun! Sadly, Mini Bourjois only lived for a few years as mini products went out of fashion, but they certainly seem to be having a renaissance at the moment, especially with the trend for handbag-sized, on-the-go products. Read more
LR: Ruth Clement, Alison Barham, Caio Camargo, Bryan Roberts behind screen!
At the RDE Shopper Conference, part of the RDE Show, our Retail Insights Manager Alison Barham participated in one of the speaker panels along with Caio Camargo, Director & Partner at GS&UP from Brazil and Bryan Roberts, Global Insights Director at TCC Global, with Ruth Clement from Full Steam Consulting acting as the moderator. Read more