So, Christmas is upon us once again, and we have been enjoying the displays in the stores. We ran a quick vox pop with our Focus Panel and asked them which of six displays they preferred. My personal favourite was MAC, but the overall winner was Estee Lauder because it was clear and showed make up results and how to achieve them. Read more
We have been looking into the increasing popularity of musical festivals, and what amazing untapped marketing potential exists there.
The number of festival visitors in the UK grew by over one million in the three years between 2012 and 2016, from 2.79 million to 3.9 million, with 60% aged 30 years or younger.
Source: Statista
Foto: ‘Perfume A Sensory Journey Through Contemporary Scent’ by Julia, Courtesy Somerset House
The exhibition, A Sensory Journey Through Contemporary Scent, was held at Somerset House in London (21st June – 7th September), and was an olfactory journey that explored ‘perfumer provocateurs’ who have worked on their palette of ingredients to formulate original and daring scents which assault your senses.
Our work for HBO Go, a streaming platform that delivers cinema experiences wherever and whenever people want them, has been recognized with an award in the Services category. The 2m high unit has been installed in cinema lobbies. It is impressive and eye-catching with futuristic curves, irregular planes jointed with LEDs and highly visible graphics. It incorporates a large TV screen and built-in tablet pre-loaded with the HBO app so that customers can try it out. Thank you to everyone involved for their fantastic work. Well done!
A week after winning gold at the POPAI Awards Paris, we’re delighted to announce that the 360° shop-in-shop floor stand we created for Johnnie Walker-Smirnoff has been presented with a Distinction in the shopper marketing category of The Golden Arrow 2016 Awards. The Golden Arrow Awards are the most prestigious honours presented by the Direct Marketing Industry in Poland and they are fiercely contested by firms operating across all marketing disciplines. We would like to thank our partners from Diageo and everyone involved in the Iconic Visibility project.