The rise in interest in all things Halloween can’t have escaped many people’s notice. The latest figures from Mintel forecast Halloween spending to rise by 5% to £420m from £400m in 2017 (up from £310 million in 2016).
LR: Ruth Clement, Alison Barham, Caio Camargo, Bryan Roberts behind screen!
At the RDE Shopper Conference, part of the RDE Show, our Retail Insights Manager Alison Barham participated in one of the speaker panels along with Caio Camargo, Director & Partner at GS&UP from Brazil and Bryan Roberts, Global Insights Director at TCC Global, with Ruth Clement from Full Steam Consulting acting as the moderator. Read more
We have been looking into the increasing popularity of musical festivals, and what amazing untapped marketing potential exists there.
The number of festival visitors in the UK grew by over one million in the three years between 2012 and 2016, from 2.79 million to 3.9 million, with 60% aged 30 years or younger.
Source: Statista
Foto: ‘Perfume A Sensory Journey Through Contemporary Scent’ by Julia, Courtesy Somerset House
The exhibition, A Sensory Journey Through Contemporary Scent, was held at Somerset House in London (21st June – 7th September), and was an olfactory journey that explored ‘perfumer provocateurs’ who have worked on their palette of ingredients to formulate original and daring scents which assault your senses.
Our latest work for Diageo is this wonderful 360° floor stand which showcases the distinct characters of the two brands and taps into their current marketing activities. Johnnie Walker’s ‘Joy Will Take You Further’ yacht reflects a luxury lifestyle in which people live life to the full.