Willson & BrownWillson & Brown

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Music festivals

We have been looking into the increasing popularity of musical festivals, and what amazing untapped marketing potential exists there.

The number of festival visitors in the UK grew by over one million in the three years between 2012 and 2016, from 2.79 million to 3.9 million, with 60% aged 30 years or younger.

Source: Statista

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Fragrance exhibition

Foto: ‘Perfume A Sensory Journey Through Contemporary Scent’ by Julia, Courtesy Somerset House

The exhibition, A Sensory Journey Through Contemporary Scent, was held at Somerset House in London (21st June – 7th September), and was an olfactory journey that explored ‘perfumer provocateurs’ who have worked on their palette of ingredients to formulate original and daring scents which assault your senses.

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POPAI Central Europe 2016

POPAI Central Europe Awards Success

Our work for HBO Go, a streaming platform that delivers cinema experiences wherever and whenever people want them, has been recognized with an award in the Services category. The 2m high unit has been installed in cinema lobbies. It is impressive and eye-catching with futuristic curves, irregular planes jointed with LEDs and highly visible graphics. It incorporates a large TV screen and built-in tablet pre-loaded with the HBO app so that customers can try it out. Thank you to everyone involved for their fantastic work. Well done!

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Golden Arrow 2016

Golden Arrow 2016 success

A week after winning gold at the POPAI Awards Paris, we’re delighted to announce that the 360° shop-in-shop floor stand we created for Johnnie Walker-Smirnoff has been presented with a Distinction in the shopper marketing category of The Golden Arrow 2016 Awards. The Golden Arrow Awards are the most prestigious honours presented by the Direct Marketing Industry in Poland and they are fiercely contested by firms operating across all marketing disciplines. We would like to thank our partners from Diageo and everyone involved in the Iconic Visibility project.

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Christmas is here, but which displays have stood out for the Willson & Brown Retail Insights Manager this year?
Music festivals
Fragrance exhibition
POPAI Central Europe 2016
Golden Arrow 2016