Willson & BrownWillson & Brown

For over 20 years we’ve been creating and producing effective retail marketing solutions, guiding shoppers along the path to purchase. We have a deep understanding of the retail environment, what drives purchasing decisions, and the breadth of internal resource to create and produce tailor-made solutions for a truly global market.

ATTRACT

First impressions count. 0.2 secs is all you’ve got to grab a shopper’s attention so well designed point of sale is crucial to stand out in a crowded market.

INTEREST

Arousing any shopper’s interest is all about your brand image. Connecting with them and sparking interest means they’ll want to find out more.

CONVINCE

It’s a fact – only 5% of buyers are brand loyal in any one category. So your brand must connect with your customer to help them to make the right choice.

ACTION

We understand customer behavior. We focus on the shopper – creating the right environment, removing any barriers so there’s no hesitation when it comes to purchase.

SERVICES

High quality service and excellent understanding of business partners provide us a place among the leaders in the POS industry in Poland and Europe.

RETAIL MARKETING EXPERTISE

A deep understanding of shopper behavior means we create effective and imaginative solutions that attract, interest, reassure and ease the path to purchase.

COMPLEX PROJECT MANAGEMENT

Our robust end-to-end service combines global reach with local knowledge. We oversee all aspects of any project from briefing and development through to production, installation, and after sales.

WIDE RANGE OF SOLUTIONS

We have a diverse product portfolio including shop-in-shop, temporary and permanent displays, stands and shelf merchandising systems that guarantee full coverage of each POSM campaign. We also provide a comprehensive range of store equipment for different purposes.

IN-HOUSE PRODUCTION

We pride ourselves in our high quality, well-equipped production facility guaranteeing technological excellence, high quality, as well as speed to market.

700

employees

1700

projects in the last 12 months

85

percent of international projects

50

countries supplied in last 12 months

OUR LATEST PROJECTS

Explore the unique story of each solution.
Johnnie Walker & Bushmills Shop in shop
Johnnie Walker & Bushmills Shop in shop
Manhattan Beauty Bar
Manhattan Beauty Bar
Kontigo Shop Design
Kontigo Shop Design

OUR WORK PROCESS

Our team consists of professionals from various disciplines to ensure the highest quality at every stage of project implementation
and realization. Each project team is led by a dedicated Account Manager, Project Manager and Production Engineer.

BRIEFING

At the start of any project it’s important we undertake a full analysis of the market including shopper insights and challenge any assumptions meaning the right solutions are put forward.

DEVELOPMENT

It’s during this developmental stage that we chose the right technological approach married with the right materials to provide the right solution at the right price. We use the latest 3D visualization techniques in order to create the simplest, most efficient design solutions.

PROTOTYPING

It’s during the prototyping phase that we work on the technological detail of each piece. Our team meticulously seeks out the best components through our trusted suppliers, performing material tests to make sure the design will perform flawlessly in situ.

PRODUCTION

Our production process is carefully monitored to ensure high levels of quality control. We work with you to create an agreed production schedule, meaning certification of required elements takes place at the right time and the whole process stays on track.

LOGISTIC

We have a trusted network of logistics operators who help us deliver the highest level of customer service and on-time delivery. We pride ourselves in being able to offer an installation and after sales service that is second to none.

Advanced technical development and production

Value engineering is a fundamental element of each project we undertake. Our multi-disciplinary teams use the most effective materials, technologies and production methods with no compromise on function or value objective for the client.

WE INNOVATE

Innovation isn’t just about creating unique products or new functionality. We passionately believe that innovation should apply to all levels of the creation and production process meeting the needs of the market through the most creative solutions.

IDENTIFYING THE AREA
FOR IMPROVEMENT

BRAINSTORMING,
RESEARCH & DEVELOPMENT

PUTTING IDEAS
INTO ACTION

OUR LATEST AWARDS

We’re really proud to receive international recognition of our work. In recent years we’ve been proud to win many of the highest prizes in many prestigious annual awards for our industry.

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